Paid Advertising · Google Ads

Someone typing “dental implants cost” or “medical assistant program near me” is asking to be sold. Google Ads captures that moment. Prevello runs Search, Performance Max, and YouTube for schools and practices, with every dollar tracked to a booked tour or consult.

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All Paid Advertising

The most expensive click and the cheapest customer.

Google clicks cost more than any other platform, and convert better than all of them, because you’re answering a question someone already asked. For high-ticket decisions like a career program or a surgical consult, intent capture is the foundation everything else builds on.

What we actually do.

✓  Search campaigns structured per program and procedure.
✓  Negative keyword discipline that stops budget bleeding.
✓  Offline conversion import: tours and consults fed back into the algorithm.
✓  YouTube remarketing for the not-yet-ready.
✓  Plain-English weekly reporting.

What the data says.

Education and dental clicks are among the most expensive on Google, which is exactly why structure matters more here than anywhere: branded and non-branded split, program-level campaigns, and negative keywords that stop the bleeding. Sourced benchmark ranges publish here as we verify them.

Proof and price.

Our team runs paid search today for a real California career college: live campaigns, real budgets, real enrollment stakes. That operation is the template your account inherits. Entry: Ad Account Audit ($950). Entry: Ad Account Audit ($950). Management scoped by spend, from, never a percentage of budget.

Questions we actually get.

Search vs Performance Max: which for a school?

Start with Search: it is the closest thing to intent you can buy. Performance Max earns its place later, once tracking is clean enough that the algorithm optimizes toward starts instead of clicks.

Should we bid on our own name?

Usually yes, and cheaply. If competitors bid on your name it is self-defense; if not, a small branded campaign protects inquiries you already earned.

What is a realistic budget floor for one program?

Enough for that one program to produce statistically honest data in a month. Below a certain spend the data lies to you; we set the exact number for your metro on the call.

Catch the moment they ask.

30 minutes. You leave with the three things to fix first, whether you hire us or not.

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