Paid Advertising · Meta Ads

Meta Ads: where stories create demand.

Nobody scrolls Instagram looking for a career college. Then a 45-second story of a graduate’s first day stops their thumb, and suddenly they’re imagining a different life. Meta Ads is demand creation: Prevello builds story-first campaigns on Facebook and Instagram for schools and practices.

Google harvests demand. Meta plants it.

Meta reaches people who didn’t know they were looking: the receptionist tired of her job, the parent researching nothing at 11pm. Cheaper clicks, colder audiences, and the only platform where creative quality is the whole game.

What we actually do.

✓  Story-first creative: real students, real patients, real moments.
✓  Special Ad Category compliance where it applies.
✓  Audience architecture: broad plus creative targeting, not stale interest lists.
✓  Retargeting sequences that respect people.
✓  Creative testing every week.

What the data says.

We publish sourced figures here only as we verify them; nothing on this page gets decorated with numbers we cannot cite. The shape of the research is consistent, and we will walk you through the current data, with sources, on the call.

Proof and price.

We run paid social today inside a real California career college’s marketing operation, where creative gets judged by inquiries, not likes. That discipline is what your account inherits. Entry: Ad Account Audit ($950). Management from.

Questions we actually get.

Does Meta still work with targeting restrictions on education and health?

Yes. Detailed targeting went away and it stopped mattering: creative is the new targeting. The right story finds the right person, and Meta’s delivery does the rest.

Facebook or Instagram for career-changers?

Both, at different hours and mindsets. We run placements together and let performance decide instead of demographic folklore.

How often does creative need refreshing?

Expect fatigue in two to four weeks at real spend. That is why creative production is built into the engagement instead of billed as a surprise.

Plant the demand. Then harvest it.

30 minutes. You leave with the three things to fix first, whether you hire us or not.